Ali’s employees also demonstrated classic sales techniques that ultimately undercut authentic Native jewelry makers’ businesses, like giving deep discounts that suggested the fake turquoise ...

designing and selling authentic and ethically sourced jewelry. “We've created a design house in Wall where we work with all of our mines. So we bring in all of our turquoise, we do all the ...

a line that drew backlash from Native Americans and fans of authentic turquoise. The company took to Instagram to address critics' concerns, particularly that the jewelry used cheaper stones ...