NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the ...

Deep Note, THX's distinctive audio logo often heard before movies, is getting an upgrade. The sound's creator, James A. Moorer, first composed it in code in 1982. RATH: Don't get excited.

Now, the iconic audio logo is getting its first redesign ever by the same man who gave the world the Deep Note in the first place. And it’s even more dramatic than before. As Moorer tells it ...