When it comes to iconic American beauty brands, Clinique is firmly on my Mount Rushmore — to borrow another made-in-USA ...

Do you always fear your makeup melting down? Then, time to invest in a waterproof foundation. Here are our top 7 picks for ...

Hot and humid locations, though, usually cause you to immediately sweat off any makeup you’ve put on. I want to look my best ...

A true multitasker, this double-ended brush has dense bristles on one side for applying and blending foundation, and a ...

We’ve seen dozens of makeup trends circulate through the trend cycle in recent years with quirky, buzzy names: take latte ...

But here's the thing: if the SPF in your makeup is the only sun protection you're using, you're not doing your skin any ...

If you’re like many women, you wake up in the morning, wash your face, and apply some form of makeup. Perhaps your go-to ...

The makeup artists behind Cannes looks of Aishwarya Rai Bachchan and Janhvi Kapoor suggest ways to get the perfect bridal ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

Before dazzling audiences on screen, Kamal Haasan honed his craft behind the scenes as a makeup artist, even training under ...

Maame Serwaa, the wife of Ghanaian actor Lil Win, caused a stir on social media with her most recent TikTok cosmetics tutorial, in which she used a stunningly thick American accent. In the video, ...

One of the hardest things is topping up your SPF on top of makeup as it can often ruin your base - however, skincare lovers ...