As the Indian Premier League (IPL) continues to be one of the biggest sporting and entertainment spectacles in the country, brands are increasingly leveraging influencer marketing to connect with ...

It’s more than just a cricket tournament, it is truly one of the biggest marketing spectacles of the world. Each season, brands pour billions into advertising, hoping to capture consumer attention ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Sunita Williams and Butch Wilmore Her return has sparked celebrations worldwide, and brands have been quick to join in with their creatives. Tinder India humorously acknowledged her extended stay in ...

The AIU announced Phiri’s suspension on Tuesday. At 36 years old, he holds a licence from USA Track & Field (USATF) and serves as the Director of Athletics and Cross Country at Montverde Academy.

Get ready to discover the latest stylish accessories from these top five Malaysian brands. You may know their names, but if you haven’t, we’re about to introduce them to you. From Khoon Hooi’s ...

These early moments that influence how and where people travel constitute a huge opportunity for brands. Finding travelers in the right moments As travelers engage with trip planning—browsing, ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

Social media has been a playground for many new brands to get drafted into the leagues and eventually become household names, Zomato, Swiggy, Duolingo, Ryanair, and even newer ones like The Whole ...