The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.

The app for the e-commerce company looks like a package with Amazon's smiling arrow logo and strip of tape across the top. The first iteration looked like a jagged piece of tape above the smile.

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.