Koto and Amazon XCM took a subtle approach to updating the brand's logo – a curved arrow and smile hybrid that represents Amazon's "A to Z" offerings. Compared to the previous logo, the team ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

We've seen new identities arrive for the likes of Adobe and Amazon – although at a glance, you might not know it. Straddling ...

Similar to a recent branding update by Walmart, Koto and Amazon XCM took a subtle approach to updating the brand's logo – a curved arrow and smile hybrid that represents Amazon's "A to Z" offerings.

Symbolising its diverse offerings spanning from A to Z, the Amazon logo is often praised for its ... and sharpened emphasis on the swooping arrow motif. Across the brand transformation, the ...

A recall of the popular rolling coolers has expanded to more than 1.1 million units after dozens of reports of finger ...

A recall of the popular rolling coolers has expanded to more than 1.1 million units after dozens of reports of finger ...

Amazon is doling out refunds to some customers for merchandise they had previously sent back to the Washington-based ...

Amazon and FedEx have entered a package delivery deal, with FedEx becoming "one of several third-party partners to deliver ...

The Craftsman ratcheting screwdriver is on sale for $14.99, 38% off its regular price. It comes with six double-ended bits in ...