Symbolising its diverse offerings spanning from A to Z, the Amazon logo is often praised for its ... and sharpened emphasis on the swooping arrow motif. Across the brand transformation, the ...

Amazon, arguably the largest online retailer in the world, has a subtle hidden message in its logo. Most people notice the smile-shaped arrow at the bottom of the logo, which represents happiness ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.

In January, Amazon ditched their classic shopping chart app design in favor of the company's smiling-face-arrow on a package ... emblazoned with its "smile" logo. Amazon's new app logo now ...

Amazon released a new logo in early 2021 that depicted jagged blue tape positioned above an arrow to represent the company's tell-tale shipping boxes. Some social media users pointed out that the ...

Last year we saw plenty of splashy rebrands drop, perhaps most notably the controversial new look for Jaguar. Rather than ...

The NFL said in a blog post that the logo was inspired “by the tip of the arrow in the Amazon smile and the pointed shape of a football,” and said the branding “will be threaded throughout p ...

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.