When young women have agency to choose their own clothing and makeup, they can be more confident, less anxious, and even ...

After 30 years, the beloved formula undergoes a major reformulation and redesign, sparking both excitement and backlash among ...

We’re seeing a shift toward intentional color—tones that feel both expressive and wearable,” Chanel makeup artist Tyron ...

One writer found a mental health boost in a surprising place.

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You unzip your makeup kit, only to discover… it’s gone. Vanished. Poof. Whether it was lost in your luggage, forgotten in a ...

This is a new mix of funny and entertaining videos featuring pranks, reactions, and humorous content. #pandaboi #funny ...

Since ingredient labels aren’t always straightforward, it often falls on consumers to decode them. Here’s what to watch for ...