Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The second-row is sporting an ugly black eye from the game against Glasgow Warriors that, on inspection, seems to have the imprint of the Glasgow forwards who caused the damage - all eight of them!

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Pink, in all its varying tones, has been a mainstay on the fashion ... It's a scientific fact that the human eye sees more ...