Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.

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Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as ...

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Celsius enters into a definitive agreement to acquire Alani Nutrition (Alani Nu) for US$1.8 billion. The transaction will combine two growing, scaled brands in the energy drink category. Founded in ...

LOUISVILLE, Ky. — Beverage company Celsius recently announced its plans to acquire Louisville-based brand Alani Nutrition, according to a press release. Founded in 2018, Alani Nu is a growing ...

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Celsius Holdings (NASDAQ:CELH) skyrocketed in late trading on Thursday after the company announced an acquisition of Alani Nutrition LLC for $1.8 billion. The strategic move combines two growing ...