Milou, 16, told NBC News via Instagram messenger. "VSCO girls," named for the aesthetic derived from the photo editing app VSCO — formerly known as VSCO Cam — which lets users share photos and ...

The latest “it” teen lifestyle trend—named after the popular photo editing app VSCO that’s been serving Instagram with just the most aesthetic of aesthetic ‘grams—is taking over the ...

Do you like to wear scrunchies? Can you not leave your house without your reusable water bottle and metal straws? Do you feel the need to take a pic of the sunset whenever it's extra stunning (aka ...

Her work has explored the rise of TikTok, internet aesthetics, and the pursuit of money and fame online. I can’t pinpoint the exact moment I heard the term “VSCO girl” but I know it was on ...

Last year there was the frazzled Englishwoman, 2020 had cottagecore, and, reaching into the very distant past (2019), there were VSCO girls ... but the old-money aesthetic provides endless ...