At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Most companies face skill gaps and are prioritizing employee reskilling to stay competitive, focusing on adaptability, tech ...

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

Marketing holidays and major U.S. events are ... So, download the content plan template and start planning for the year to create your best content yet. In a world ruled by algorithms, SEJ brings ...

Critics say Canada is an example of the "slippery slope", meaning that once you pass an assisted dying law it will inevitably widen its scope and have fewer safeguards. Canada now has one of the ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

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