Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Here are seven small business marketing techniques you can use to boost your business. Many small businesses lack the advertising budget of larger rivals, but there are inexpensive ways to market ...

The streaming platform are exploring new advertising as more people sign up for the cheaper ad-supported package.

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

Twitch is being praised for its latest test wherein, a new method of advertising is on display, ensuring streams still remain ...

Overall, I view AI in political advertising as a means to reduce the time campaign managers spend executing these campaigns, ...

To do this, a business will use a range of promotional methods. The promotional strategy ... a small local gardening business might involve advertising using printed leaflets combined with an ...

Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create a buzz for a new product or service.

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

More information: César Zamudio et al, RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence, Journal of Advertising (2025).