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Digital Engage, based in Johnson City, is excited to announce the expansion of its SEO marketing services. This expansion ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

IAPP Westin Research Fellow C. Kibby explores potential ethical concerns ranging from data privacy risks to algorithmic bias ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

Print media might not be so outdated, as younger consumers seek simple physical reminders of brands and retailers in an ...

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Hi All, Just wondering how you're finding your responses to marketing this year, and what methods you're finding are working?

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