Here are seven small business marketing techniques you can use to boost your business. Many small businesses lack the advertising budget of larger rivals, but there are inexpensive ways to market ...

Twitch is being praised for its latest test wherein, a new method of advertising is on display, ensuring streams still remain ...

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

Overall, I view AI in political advertising as a means to reduce the time campaign managers spend executing these campaigns, ...

If you click on the banner, you are re-directed to the advertisers website. Email marketing This happens when advertisers have your email address and send adverts to your inbox. They may include ...

In my book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth, I point to dozens of examples of counterintuitive, lateral thinking that led to not only accelerated new customer growth but ...

And so it has been with advertising. The so-called "expert" loves to consider this modern development in business methods with abnormal seriousness, and he discusses its scientific aspects with ...

Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create a buzz for a new product or service.

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

Introduces methods for causal inference, modeling consumer demand, and modeling firm decisions. Applications include long-run customer management decisions (customer acquisition and retention) and ...