Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Getting back to the magazine ads: In the spring of 1992, PC Connection marked its tenth anniversary. It celebrated with an ad showing the raccoons of Marlow putting on a parade, complete with a band, ...

Of those polled, 57% say ads in magazines fit well with the content, while only 39% feel the same way about ads on ad-supported TV, down from 46% in 2022. And 40% say the same about websites.

For advertisers, the equivalent of Andy Warhol’s “famous for 15 minutes” might be “effective for 15 seconds”: if you can get a great score with a short-form ad, you’re onto something creatively. Our ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...