As marketers rely on ChatGPT, Claude, and Gemini for campaign strategy, radio is being erased from large language models' ad ...

Media agencies are undergoing a reckoning, and the new business market has become an indicator of the battle between indies ...

When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with ...

A new MAGNA and Magnite study shows that audio creative strategy, especially ad order, can significantly boost ROI and ...

But with the announcement last Thursday that Are Media – publisher of some of the nation’s well-known magazine brands ...

Explore six nostalgic ads that wouldn’t be allowed today and learn how changing standards protect consumers and shape modern advertising.

Denise Richards’ ex Aaron Phypers cannot be located by a man who claims to be owed money and now he’s being called out in an advertisement, Us Weekly can exclusively report ...

A new study finds there are 27 million metric tons of invisible plastic particles in the North Atlantic alone.

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...

Desktop display ads in Singapore averaged a 69.1% viewability rate, while mobile app display reached 75.1%, both trailing ...

Unless the ad is for a product the consumer already knows that he or she wants at that moment and it takes up enough of the screen to get noticed without turning the viewer “off,” it cannot generate ...

For advertisers, the equivalent of Andy Warhol’s “famous for 15 minutes” might be “effective for 15 seconds”: if you can get a great score with a short-form ad, you’re onto something creatively. Our ...