AdCamo is billed as the first and only background advertising network. The concept is simple, like any ad network you sign up and display ads, but along with a banner the advertiser also gets to ...

A strong advertising background is more important than retail experience…for now Kristi Argyilan, SVP of retail media at Albertsons, said she's more interested in talent with strong advertising ...

A new Google patent could enable the search giant to base advertising on background noise during phone conversations, although the scope of the patent is much broader. Google was awarded a patent ...

Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with red backgrounds average 31% higher conversion rates across all platforms. “The higher performance ...

Google’s system analyzes the background noise, takes into account your location, determines that you’re at a ballgame and delivers related ads or links to your phone with sports scores and news.