In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Misleading ads on social media are promoting products that doctors say are not effective but mimic the names of more ...

Explore how UltraTech Cement is transforming its marketing approach to connect with consumers and drive home-building ...

In a viral video, Airbnb's Brian Chesky detailed the logo redesign process, but viewers reacted with skepticism.

A heavily armed version of the iconic Buc-ee’s beaver toting an assault rifle violates trademark law, says a new lawsuit ...

Keeping your logo and business name separate allows you to ... Many circumstances, such as advertising or marketing strategies, necessitate the use of one element or the other.

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

We are one week away from Apple’s Worldwide Developer Conference (WWDC), and now the company is hyping up the event. On ...

Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day.