Adi Dassler. Juul’s No Fat Ego Productions and AD Legacy, the company set up by the Dassler’s grandchildren, have entered into a partnership to produce a fictional limited series based on ...

Adidas founder Adi Dassler is getting the Hollywood treatment with a new limited series in development from independent film producer Niels Juul (“Ferrari,” “Killers of the Flower Moon ...

Adidas, Puma family feud to be turned into TV series The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be ...

The history of Adidas began in a small German town in the early 1920s with one man: Adolf "Adi" Dassler. Dassler was the son of Christoph and Pauline Dassler and one of four siblings who was ...

Adi Dassler’s grandson and AD Legacy’s Horst Bente adds, “On behalf of our mother, Inge Dassler, we are thrilled and excited to have partnered with Niels Juul and his team. Niels’ European ...

Music’s Kanye West? Or model Kendall Jenner? Today, one grandson hopes to remind sports fans of the brands entrepreneurial founder Adi Dassler. Dassler’s descendant Horst Bente is doing this ...

This pair aims at the genesis of the Three Stripes by honoring founder Adi Dassler, whose likeness shows up on the heel of the sneaker, which is essentially a color flip on the 2005 pair.

But the company has its own dark ties to anti-Semitism, in the form of its founder, Adolf "Adi" Dassler, who had been a member of the Nazi Party. Dassler, according to the Adidas website ...

If you buy from a link, we may earn a commission. Learn more The history of Adidas goes back to 1924, when Adi Dassler and his brother, Rudolph, started manufacturing shoes out of their mother’s ...

They went on to set up Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. In 2022, Reena Stanton-Sharma spoke to ...

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