Paying tribute to its rich history as part of the Hip Hop uniform, adidas provided pop-up experiences at each block party that included free giveaways, product customization for festival-goers ...

Adidas has found itself navigating through turbulent waters as it reels from the implications of severing ties with the controversial yet influential Hip-Hop artist Ye, formerly known as Kanye West.

Now that hip-hop is a multibillion dollar industry with widespread influence, it’s easy to forget it wasn’t always Courvoisier and Versace for its stars. Even after Adidas' success ...

By Michael Saponara Adidas split from doing business with Ye (formerly Kanye West) in October 2022 following his antisemitic remarks, and nearly 2.5 years later, the apparel giant says it has ...

Hip-hop's conversation with clothes can be seen in song titles: Think Run-D.M.C.'s sale-driving "My Adidas" and Migos' first hit song "Versace." But underneath the emerging music genre ...