Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

From screens to public transport, it can really feel like marketing is everywhere. We likely come across hundreds of adverts a week in one form or another, and it would be impossible to remember ...

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Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good presidential campaign slogan is memorable, meaningful ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...