“We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.” To assess the effects of brands ...

If you use iPhone or Android, you might have spotted something different about the Google app ... as this is the first major update to the Google logo in almost a decade. The last time things ...

Delta Emulator is abandoning its current logo for a different, yet-to-be-revealed mark — because Adobe thinks Delta’s stylized letter “D” is a bit too close to its stylized letter “A ...

but he is proud of the worm’s return and content with the coexistence of the two logos. “They’re so different,” he said. “We found a way to make it work. Is it ideal? Probably not.

Work began on the new designs after leaders of the baseball team approached GoTeez with a chance to rebrand the logo. Lopez said he combined different parts of Knoxville together to form the new logo.

Russia's rebranded Starbucks is a "totally different" brand, one of its owners told The WSJ. Stars Coffee sells frappuccinos, writes names on cups, and has a logo similar to Starbucks'.