“We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.” To assess the effects of brands ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

firm that was paid $88,900 for its work, which also involved creating a 53-page set of standards detailing how the logo should be used. Some people have criticized the spending, but KU leaders say ...

Work began on the new designs after leaders of the baseball team approached GoTeez with a chance to rebrand the logo. Lopez said he combined different parts of Knoxville together to form the new logo.

but he is proud of the worm’s return and content with the coexistence of the two logos. “They’re so different,” he said. “We found a way to make it work. Is it ideal? Probably not.

Russia's rebranded Starbucks is a "totally different" brand, one of its owners told The WSJ. Stars Coffee sells frappuccinos, writes names on cups, and has a logo similar to Starbucks'.

Delta Emulator is abandoning its current logo for a different, yet-to-be-revealed mark — because Adobe thinks Delta’s stylized letter “D” is a bit too close to its stylized letter “A ...