The refresh landed in design annuals ... rights of 7UP to PepsiCo in the mid-’80s, and the domestic distribution is owned by Keurig Dr. Pepper. It has all led to a bit of a logo multiverse ...

Harman adds, ‘The new design layout sees the 7Up logo become the focus of the product, while the fresh background celebrates 7Up’s lemon/lime credentials, reminding consumers of 7Up’s crisp taste.’ ...

Created as the first major rebrand of 7Up for seven years, the redesigned logo will be rolled out on ... about being uplifting," said PepsiCo chief design officer Mauro Porcini.

with one of the varieties billed as “7-Up Cake,” and even boasting the endorsement and logo from the iconic soda company right on the brand label. The recipe for making 7-Up cake is certainly ...