Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

AI has become a real enabler in our day-to-day work. It speeds up research, helps organize information and supports execution ...

We're not just producing content and putting out a 50-page white paper,” said Alex Craddock, Citi’s chief marketing and ...

In any case, most good marketing plans have various components in common. An infographic by Tulsa-based advertising, branding, and digital agency Levo lays out the steps for creating a successful ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

Check out the infographic for more findings from the poll: About the research: The report was based on data from a survey of a YouGov poll conducted in May 2017 among 2,489 US adults age 18 and older.

Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma. Traditional ways to engage HCPs are losing their value, but new ...

Expect morning lows to be in the low to mid 60s. Sunday will be another nice day with a mix of clouds and sunshine and highs in the low to mid 80s. There’s a slight chance for a passing shower ...

Thursday morning's icy wintry mix was brief and just a nuisance for most, but it did make for a slick morning commute. While we do dry out overnight into Friday, there's little rest for the winter ...

“I tested this product once a day for 3 days. Almost immediately, I noticed the relaxing effects of the CBD oil. It noticeably reduced the stress I felt and made me feel ready for bed.

The ground search for missing siblings Lilly and Jack Sullivan resumed Saturday in Pictou County. Police arrested a man in downtown Antigonish on Thursday and charged him with drug trafficking.