Pricing is one of the 4 Ps of marketing and the most basic tactic ... which is typically done through a market-response or marketing-mix model. Tactical price optimization can be carried out with ...

Fast forward to real life, however, and they discover their ability to have control or even influence over anything other than the promotional element of this mix is far from guaranteed. Marketing ...

There are smart, targeted strategies for addressing insider threats that reduce your risk while preserving the speed and ...

From refreshing blog posts to breaking them out into videos or carousels, smart repurposing helps the best ideas work harder ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma. Traditional ways to engage HCPs are losing their value, but new ...

Scattered showers moves in mainly after midnight/early Wednesday Scattered showers, a few non severe storms, Wednesday Isolated rain chance Thursday, better chance Friday afternoon PLANNING THE ...

PLANNING THE NEXT 24 HOURS: Clouds will increase this evening and continue overnight, with lows around 50°. Shower chances look to hold off until later Tuesday afternoon, possibly waiting ...

The Linn County Secondary Road Department and the Linn County Conservation Department remind county residents that state law prohibits mowing roadside vegetation before July 15th. That applies to the ...

Tonight our broadcast schedule gets underway with West Delaware Softball traveling to Cascade. Sports Director Jon Swisher will take the air around 7pm for the varsity contest on Mix 94.7, kmch.com ...