Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the way people get information and curtailing the flow of internet traffic to websites.

The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship product.