Liberated Brands, a licensee of the global leader in apparel Authentic Brands, filed for Chapter 11 bankruptcy in February 2025. Liberated Brands, a licensee of the global leader in apparel ...

Liberated Brands, a licensee of the global leader in apparel Authentic Brands, filed for Chapter 11 bankruptcy in February ...

Liberated Brands' bankruptcy exposes major risks of licensing big-name retail brands. Learn how financial trouble led to its ...

Retail stores face big changes right now across United States. A significant increase in planned closures is expected in 2025 ...

The latest casting news for Spider-Man: Brand New Day has sparked excited speculation that Miles Morales may finally be set to make his MCU debut. Deadline reported that Liza Colón-Zayas ...

Balsam Brands has succeeded despite selling the most seasonal of products and charging far more than its competitors. Mac Harman got the idea for the business shortly after he graduated from ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...