What's going on here? Is Kevin Durant running DJ Envy level scams now? No, it's more of a strategic marketing ploy.

The Detroit Pistons made a mistake by not keeping Lindy Waters, and now the 27-year-old sharpshooter has just signed a new deal with a Western Conference team.

The Oklahoma City Thunder finally reached the pinnacle. An NBA Finals victory is the ultimate prize a franchise can win, and ...