"I was feeling a complete pivot at this point in time, and I want the album to feel the way my life felt," Swift said of the album, which will come out Oct. 3.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

Dozens of brands, cities and organizations quickly hopped on the news - and the color scheme of the upcoming era - with witty social posts.

Taylor Swift’s latest era is almost upon us. The superstar isn’t just releasing her 12th album in October — she also appeared Wednesday on “New Heights” for the first time to discuss it at length. Part of the rollout for Tuesday’s announcement of “The Life of a Showgirl” involved the popular,