Steve Jobs was skilled at many things--technology, ... You can see the correlation between the Think Different campaign and the speech Jobs gave 17 years earlier about man’s role as a toolmaker.

Late Apple co-founder Steve Jobs' first reaction to the "Think Different" ad campaign was less than welcoming, calling it "crap" before ultimately changing his mind and running the now iconic series.

Only a true marketer like Jobs could somehow manage to find two words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the company's ...

I have seen this speech at least 10 times, and I am always saddened by the thought that Steve Jobs is no longer with us. He left us with so much, and touched our lives in so many ways.