Audience measurement and data analytics company CSM Media Research has been selected to carry out official television ...

Insights platform Discuss has launched an AI interview tool that uses AI agents to carry out and analyse consumer interviews.

Businesses in the UK are facing issues in adopting AI despite widespread understanding of the technology’s long-term ...

Comscore said the data would help provide advertisers, agencies and brands with a clearer idea of how consumers are using AI ...

Consumer analytics and advertising platform CivicScience has formed an industry initiative to provide ongoing analysis of ...

Human insight company One Minute to Midnight has appointed Hannah Rogers to a senior global position working on client ...

Havas Media Network has launched its global technology, data and analytics consultancy arm CSA in southeast Asia, with James ...

Customer relationship management giant Salesforce has agreed to acquire AI cloud data management company Informatica for ...

The agreement with OzTAM follows an arrangement in 2022 between Netflix and UK television measurement service Barb to become ...

Global strategic communications and performance marketing agency IDX has appointed Crispin Beale as its worldwide chief ...

Data collection company Paradigm Sample has agreed a strategic partnership with global brand consultancy Interbrand covering services around brand value.

Media measurement company VideoAmp and audience insights business Captify have partnered on an identity-based search lift ...