Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

Just 2.9% of marketers say their business is increasingly using AI to recruit, opting to use the tech in their search for ...