Nearly two years after the Indian Outdoor Advertising Association (IOAA) launched Roadstar, its ambitious out-of-home (OOH) audience measurement tool, the unified currency remains far from becoming an ...

Marking the milestone with just 1,500 units, Škoda blends exclusivity with emotion as its anniversary film tugs at heartstrings—telling the story of ‘Doda’, a car embraced as part of the family ...