Articles written by Kajal Sharma ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

With rich, high-impact visuals, the campaign pays homage to Happydent’s iconic legacy—including memorable classics like the ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

Articles written by Vyshak Venugopalan ...

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the ...

It’s an unusual move for a category that often reduces peace of mind to a bullet-point promise. And in an industry frequently accused of ghosting customers post-purchase, Policybazaar is betting on ...

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

Articles written by Rahat S Khan ...

The latest ad films and campaigns from brands like Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana ...

From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...