The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

The campaign supports the United Nations’ 2025 theme, ‘Ending Plastic Pollution’, and India’s Mission LiFE initiative ...

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

From breast exams with hot water bottles to drones at Kumbh, the agency’s 2025 entries merge empathy, tech and bold ambition.

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...

With rich, high-impact visuals, the campaign pays homage to Happydent’s iconic legacy—including memorable classics like the ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...