The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

The campaign supports the United Nations’ 2025 theme, ‘Ending Plastic Pollution’, and India’s Mission LiFE initiative ...

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

From breast exams with hot water bottles to drones at Kumbh, the agency’s 2025 entries merge empathy, tech and bold ambition.

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

In today’s dynamic marketing ecosystem, one audience consistently rewrites the rules: Generation Z. Born between the mid-1990s and early 2010s, Gen Z consumers are not only growing up with digital ...

Deceptive green marketing, also known as greenwashing, can create a negative impact on consumer trust, brand perception, and buying behaviour, according to the latest research conducted by the Indian ...