With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media value (EMV) for brands—but how much did The Met itself, under pressure to boost its $329 ...

The NFL’s audience has changed significantly over the past few years: it’s more diverse, female, and affluent. That means brand marketers seeking to reach audiences with complex content consumption ...

Jocelyn Swift Harjes, Ayzenberg VP of Insights and Analytics, was recently honored with a spot on this year’s Social Intelligence Insider 50 list, which includes the world’s most influential social ...

With only a fraction of US digital ad budgets devoted to earned media, the ability to quantify and track EMV is causing some marketers to rethink their long-term strategies. According to a 2022 report ...

The Sailor Moon franchise has created an impressive roster of brand partnerships since 2020, including Colourpop, Uniqlo, Skechers, Casetify, and most recently Jimmy Choo. While its storyline is an ...

According to a recent report from CommerceNext, retailers are seeing falling ROI on some ad strategies and will look to partnerships to boost customer acquisition and revenues in 2023. The ...

Meeting people where they are—whether through personalized content streams or inclusive design—is the latest brand pivot, as outlined by Ayzenberg’s Ashley Otah in this week’s trend roundup. In ...

This week, Ayzenberg trend-watcher Ashley Otah examines how retailers are looking to social media for inspiration on how to engage shoppers directly and even deliver deals right to their phones.

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search. Gen Z, famed for its trust issues ...

Influencers have proven highly effective for raising brand awareness and reaching new or targeted audiences but new findings suggest they’re becoming a nuisance to consumers. According to EnTribe’s ...

The devil is in the data. Meta is testing making every video a reel. Much like TikTok, platforms have seen significant differences in usage after implementing short-term content, infinite scrolling, ...

Panelists along the Advertising and Brand experience track were absorbed with the lingering pitfalls of how and when your brand should show up for sensitive cultural issues—and how to do so ...