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Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

Using lockrKeys, publishers can turn vendors on and off without a direct integration or signing separate agreements with each ...

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired LiveIntent for $250 million.

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to ...

On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...