Eric Savitch, SVP, group director, for the Consumer Goods Technology, Path to Purchase Institute, and Progressive Grocer brands, has been named a 2025 Rethink Retail Top Retail Expert.
AI has turned merchandising into a real-time, shopper-driven process instead of something that’s reactive and based on outdated reports, Cem Kent, CEO of Harmonya, tells CGT. “Instead of just looking ...
Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline ...
According to Iterable, Fabletics has seen improved speed and efficiency, along with bolstered customer relationships. The company reports that customers with two or more marketing opt-ins are 2.5 ...
The technology centralizes product data in the cloud, syndicating it across the enterprise and using AI to analyze and optimize performance in real time. The single platform is meant to deliver ...
Promotions play a pivotal role in capturing consumer interest at key moments. According to Sunny Yurasek, head of advanced analytics and RGM at Wells Enterprises (manufacturer of Blue Ribbon and Halo ...
Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web ...
Past winners have been honored for their positive impact on their companies, driving transformational change, and helping develop a strong IT culture. The winner's profile will be published on ...
Marshall joins Revlon from Merlin Entertainments, where he served as global CTO. Prior to that, he held several senior tech leadership positions at Starbucks, Nando’s, and McDonald’s. He has over 25 ...
The campaign ran across all Kargo sites and channels for display and CTV, including MAX, Paramount and NBC Sports, using VideoByte (VBX), Kargo’s CTV ad server, Kargo told P2PI. The media mix included ...
Jonathan Wells, senior director of demand management at Blount Fine Foods, said in a statement that the investment has provided the company with long-term planning capabilities. The company can now ...
The company also recently announced it is offloading its Vegetarian Butcher brand, selling it to Vivera as part of a portfolio optimization strategy that focuses on fewer, bigger brands. Unilever said ...