Campaign Middle East’s TV/Video Guide 2025 is the perfect handbook for planners at agencies, clients and media looking at ...

The PUMA x Harry Potter collection was inspired by consumer-led insights that revealed emotional appeal and self-expression drives sales.

The AI Intention Models analyse sentiment, content depth and engagement signals to determine the likelihood of a user taking ...

Leveraging support from ADIO, Starzplay launched AI-powered Starzplay Fantasy Sports, in response to demand for interactive ...

Snap Inc. MENA, Head of Sales, Antoine Challita gives insights on the evolving Saudi consumer market and how brands need to ...

Balance the Mix was launched in March 2025 to raise awareness, promote, and foster growth among women in every aspect of the ...

StickyGinger retains its Fujifilm Instax account with an expanded regional mandate that includes Egypt and Iraq.

Interbrand's Nancy Villanueva says that change in the Middle East region is fast and extensive, and brands need to adapt.

TRACCS KSA's Amna Ali says the time has come to seize opportunities with wisdom, respect, and a genuine desire to connect in ...

The partnership aims to accelerate Phi's exposure into countries where SRMG Media Solutions has a strong footprint, while ...

SMASHREQ outperformed more than 40 games released over the last two years, with a dwell time of 200 seconds - 143 per cent ...

YouTube turn 20 years and reveals new data on the rising creator economy in MENA, highlighting major revenue growth in KSA, ...