Oommen laid a line in the sand, explaining how “everything is changing” – from the timing of Ramadan, to perceptions of how ...

Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the ...

Mastercard spotlights the homegrown culinary scene in Kuwait through a partnership with Chef Khaled Al Baker and young local ...

Toyota tackled used off-page SEO techniques to reclaim traffic for high-volume search terms that were going to third-party ...

Havas Middle East's David Do Rosario explores the future of Google Search in light of evolving consumer behaviour and the ...

Kiran Jay Haslam, CMO, Diriyah Company on how human-centric marketing need to remember that storytelling is a human ...

Through a campaign that's much more than a caffeine fix, Zoom Coffee Americano offers a lifeline for focus and clarity through 2025.

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ by gamers.

Blaming the algorithm is the easy way out, says Mahdi Shafiei. The algorithm isn’t out to get you; it’s built to give people ...

Impact BBDO’s Ali Rez predicts creative effectiveness through human creativity, speed to market, humour and more for the year ...

Naif Alrajhi Investment to launch Saudi Arabia’s first international media representation services company in partnership ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...