Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...

Waterboy's Tulum, Mexico trip is a case study in the risks of ceding control to unfiltered, creator-driven content.

Austin, Texas-based Bakery is sorting through hundreds of candidates to help Sendero Provisions find its marketing chief.

Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Read the last edition of this recurring series, with JPMorgan Chase’s ...

To attract a new generation of talent, agencies must rebrand advertising as a meaningful, creative and high-impact career path.

Ad Age’s Asa Hiken tested Midjourney’s ability to replicate brand IP—and found it could do so with eerie accuracy, sometimes placing brands in troubling contexts.

TelevisaUnivision and Bresh are coming together to reshape how brands reach Gen Z Latinos—through music, culture, and real community.

Taking place Sept. 16 and 17 in Chicago, this year’s speaker lineup features some of the most dynamic leaders in the business ...

Critics say Gut created little more than the case study for Hertog Jan’s campaign, which earned a Gold Lion in Creative ...

Optimization is about what matters most to each brand, and enabling them to pursue that with the precision, transparency and ...

The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...

Ads” by DDB agency Africa Creative involved rewarding listeners for guessing songs based on one-second snippets of them.