My great grandfather invented iconic American snack worth $1.5 billion and now I’m out to win March Madness
Who doesn’t enjoy Tater Tots? Believe it or not, the iconic American snack has been given a spotlight during the NCAA ...
BYU’s Richie Saunders nearly went to Kentucky. He’s made a Sweet 16 legacy because he stayed.
BYU's Richie Saunders joins Jimmer Fredette and Danny Ainge as players to lead the Cougars to the Sweet 16. But his BYU ...
Breaking Down BYU Star Richie Saunders's Family Connection to Tater Tots
After BYU's first-round victory over VCU in the NCAA Tournament earlier in March, Cougars players in the postgame locker room started up a tater tots chant, whi ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
Why is JJ Watt boycotting Tater Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Grit, heart and an ‘unwillingness to lose’: How BYU toppled Wisconsin and advanced to the Sweet 16
While Richie Saunders was doing Richie Saunders type things, his teammates were doing all that was necessary to will the ...
Meet BYU's Richie Saunders, the Tater Tot heir with an Ore-Ida NIL deal
Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...
Richie Saunders' 'surreal' reaction to BYU basketball clinching Sweet 16 berth
Richie Saunders explained how 'surreal' it was to clinch a Sweet 16 berth with BYU basketball after defeating Wisconsin on ...
In March Madness, BYU gets a stop, then gets to go ... to Sweet 16 with 91-89 win over Wisconsin
BYU withstood a ferocious charge from Wisconsin’s John Tonje to hold off the Badgers for a 91-89 victory that sends the ...
Analysis: BYU takes ‘survive and advance’ to a whole different level in wire-to-wire win over Wisconsin
BYU overcame a 37-point performance by John Tonje and got 25 points from Richie Saunders to nip Wisconsin 91-89 in the NCAA ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...