Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and U ...

Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear ...

The sporting-goods company is working to soften the blow from tariffs, refresh its product lineup, reduce excess inventory ...

Puma SE shares plunged as much as 19% after the German brand slashed its profit forecast on weak demand for its sports and ...

Tyrese Haliburton signed with PUMA Basketball in October 2024, effectively becoming the face of their new campaign. It wasn’t ...

Puma shares plummeted 18% Friday after the German sportwear brand posted worse-than-expected second-quarter sales and cut its ...

AC Milan and PUMA have today unveiled the Club's Third kit for the 2025/26 season, landing in a bold design that draws from ...

No one anticipated the post-pandemic boom in comfy clobber – tracksuits, hoodies, yoga pants and trainers – to be over so quickly, not least brands such as Puma. But cutting back on investment now is ...

“Puma is facing an existential identity crisis in terms of relevance in a sporting goods industry that is more competitive, ...