Puma shares plunge

Puma shares plunge 18% after sales and profit miss
By Helen Reid (Reuters) -Puma shares slid more than 18% on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete against bigger rivals Adidas and Nike.
Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
Puma Plunges After Profit Warning Highlights Adidas’s Lead
Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability targets in a painful contrast to cross-town rival Adidas AG.
Puma shares tumble 16% after quarterly sales and profit miss
(Reuters) -Puma shares fell by 16% as the market opened on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a decline in annual profit. The weak results late on Wednesday came after rival Adidas reported strong sales and profitability,
Puma opens 16% lower after preliminary result show profit decline
Puma SE (ETR:PUMG) launched a cost-cutting programme as it issued a preliminary result with decline in operational profit.

Puma launches cost-cutting drive

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