Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...

Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night. As of 12:01 a.m. ET on Tuesday, no contract was in place between ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue ...

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately.

Nielsen has released its seventh Annual Marketing Report, revealing how marketers are taking action to adapt to changing ...

NEW YORK—Paramount Global and Nielsen have inked a new, multiyear deal that will provide measurement for all of the company’s platforms, including national and local broadcast, all cable networks,and ...

Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm's ongoing contract dispute with Paramount Global, pushing back against the media giant's claim that it is seeking ...