Tourism Fiji has launched the world’s first ‘Happy Hour for the Environment’ or Loloma Hour, an initiative inviting ...

Tourism Fiji has launched the world’s first ‘Happy Hour for the Environment’ - Loloma Hour, an initiative inviting travellers to swap cocktails for conservation, in a new campaign via Havas.

Fiji's new Loloma Hour—launched April 7, 2025—hopes to inspire sustainability and happiness for visitors and residents alike.

Yet despite its relative isolation, tourism to the Pacific Island country is only growing increasingly popular. In 2024, the ...