The odor comes from the ingredients. "Throughout its history, the 'recipe' for Play-Doh compound has remained largely unchanged," Hasbro says. Hasbro's patent for a "starch-based modeling compound ...

February 20, 2025--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing ...

NY Toy Fair 2025 is here, and Hasbro’s latest reveal for the convention is a fun mashup that combes two very popular things – Teenage Mutant Ninja Turtles and Play-Doh! With three new playsets ...

Hasbro is even turning to partnerships with former toy rivals to drive sales, and today announced a new one - a Play-Doh and Barbie collaboration with Mattel. Hasbro’s popular Play-Doh modeling ...

Toy Fair ® 2025 Attendees Can Get a First Look at the PLAY-DOH Barbie Product Line at the Javits Center, Hasbro Booth #3435 PAWTUCKET, R.I. & EL SEGUNDO, Calif.--(BUSINESS WIRE)--Hasbro ...